This essay sheds light on why brands should invest in augmented reality marketing solutions and also elucidates the benefits of brands utilizing augmented reality marketing activities. Moreover, how brands can effectively leverage augmented reality solutions is delineated in this essay. In the digital era, the evolving marketing landscape is preordained to drastically change overtime as the field of digital marketing is further revolutionized by the ubiquity of advanced technologies, such as augmented reality technologies, virtual reality technologies, algorithms, and smart technologies. Traditional marketing strategies will also be jettisoned or deprioritized by more brands in favor of employing more innovative digital marketing strategies to cultivate increased brand growth, brand equity, brand recognition, and brand loyalty. New innovative marketing activities, such as the usage of augmented reality marketing, is slated to become prevalent in the coming years through smart technologies, such as smart glasses, smart contact lenses, and smart phones. “Augmented reality is a powerful tool of visualization that conveys ideas through images in the most interactive and engaging ways. It thrills; it exists; and it simply works. Global augmented reality advertisement revenue in 2018 reached $428 million and is expected to triple by 2021” (Bogomolov, 2019). The future of digital marketing activities will manifest itself into fruition through augmented reality technologies and smart technologies. The benefits of brands leveraging augmented reality marketing activities are multitudinous. Augmented reality marketing is innovative and has a novelty aspect. “Augmented reality marketing stands out among posters, commercials and social media advertisements. Augmented reality has a vibe of futurism, novelty and progress that many people find extremely attractive which renders it more memorable. Using augmented reality in marketing campaigns also adds to your brand image. A company that applies innovative solutions is seen as innovation and up to date. Augmented reality solutions distinguish your company the competitors by creative a positive emotional response and making it memorable” (Bogomolov, 2019). The novelty facet of augmented reality marketing should not be overlooked and it is incumbent for brands to be on the forefront of innovation to win over the customer’s attention and generate buzz. Companies with smaller budgets can employ augmented reality marketing activities with ease even without being knowledge in coding. “Small business owners can try augmented reality platforms in which they pay for a subscription and create there own augmented reality experience. As a small business owner, you can use these app creator platforms knowing nothing about coding and make simple experiences with a couple of clicks” (Bogomolov, 2019). Companies without coders can utilize platforms, such as BlippAR and Aurasma, to create their own augmented reality content. Companies with coders can utilize software development kits, such as Wikitude, Vuforia, and Kudan, to generate augmented reality content. Considering their affordability, accessibility, and latitude for exercising creativity, augmented reality marketing activities warrant the market dollars. Augmented reality applications can empower businesses and even allow their customers to try on products at home before they buy them since they have unprecedented technological capabilities. Augmented reality technologies can help facilitate connecting a target market to the brand’s products far more so than traditional marketing activities. The true merit in augmented reality technologies goes beyond delivering meaningful, interactive, and customized content, it also seamlessly reshapes the physical environment into a virtual environment and offers unique value far beyond the capabilities of other technologies. Brands should devise their own customized augmented reality experiences for customers.

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